There are a lot of variables that can affect a logo cost, but for the most part, the complexity of the logo and what the logo will have the job of accomplishing. The easiest way to find out the prospective cost of your logo is to email me.

A logo is your business’ face to the world. A professional logo is the first step in a customer’s buying cycle. A poorly designed logo could cut a potential client right out of the loop before even giving your company’s product or service a chance. The right logo will tell a potential client your purpose and professionalism while reminding current customers why they stick with your company. Professionally designed logos express your company’s essence in a succinct, visual and memorable way.

A logo is just the logo itself. A corporate identity is how that logo is translated across a company’s entire range of marketing materials. A corporate identity package should seamlessly integrate all the pieces into one solid, central message that is core to the business itself.

1. Client gives an idea of what is needed, the business values, what the business’ purpose is, any conceptual ideas to be included with the logo, and any corporate colors in mind or colors that have already been used to represent this company.
2. A range of thumbnail pencil drawings are sketched up to give the basic idea of the concept in action.
3. A few of the favorites are chosen from these thumbnails and are transferred into cleaner versions into the drawing program.
4. The favorite from these is chosen, perfected and then color(s) added.

I would be glad to help you brainstorm the best way to promote yourself through a logo, but sometimes the most effective brainstorming is done by the client simply because s/he knows the industry they are in so well.

Usually a good place to start is to take a good hard look at your competition, especially the big players in your industry. They have millions of dollars in budgets for their corporate identities and you can use the knowledge of how they execute their system to your advantage. Now keep in mind that I’m not advocating stealing at all, just a borrowing of ideas so you can effectively compete. Also, taking such a look at your competition can spark an idea that is completely different from the race they are running in, which will immediately set you apart and give you an advantage if executed correctly.