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Clarity Group helps to focus businesses in on who their customers are and how to more clearly market to them. Their Flash hero movies on each page of their website all center around the whole “blurry-to-clear” concept as the metaphor for Clarity’s whole business concept.
The overall website design is simple and clear, just like what they strive for. We used Flash to fade in each picture of the site from blurry to clear, a nice effect that further complements Clarity’s overall business focus.
By the way, Craig was my first long-term client and is still one of my favorites. He said he’ll give me $5 every time I mention that.